Webpage Content Guide + Checklists
For Dance Studio Websites
Struggling to figure out what to include on your studio's website? This is the EXACT site content I recommend studio owners include on the 16+ most common pages found on dance studio websites.
Webpage Content Checklists
Take the guesswork out of which website content to include on your studio's site!
In this guide with checklists, you’ll find a breakdown of the specific page content recommended for your studio's homepage, as well as for the 16 subpages most commonly found on dance studio websites.
This Easy-to-Use Series of Checklists Includes:
HOMEPAGE
The homepage of a dance studio's website is often the first point of contact, and one that makes a crucial first impression on potential dancers and parents.
ABOUT US PAGE
A critical section that tells the story about your dance studio and provide background information.
FACULTY PAGE
Introduce the stars of your studio - you, your instructors and staff - on a page that radiates warmth and professionalism.
FACILITY PAGE
Share details on your studio’s rooms, amenities and safety features.
TESTIMONIALS PAGE
Let the voices of your dance family resonate on your Testimonials page.
CLASS DESCRIPTION PAGE
This page helps prospective dance families make informed decisions, ensuring they choose classes that align with their child’s interests and skill level.
DANCE PROGRAMS PAGE
The Dance Programs page on a dance studio's website provides an overview of the various programs available.
SUMMER PROGRAMS PAGE
This page attracts students interested in a more condensed or specialized dance experience during the summer break.
CLASS SCHEDULE PAGE
The Class Schedule page on a dance studio's website is vital for providing current and prospective students with a clear and organized view of class.
COMPETITION TEAM
The Competition page spotlights your studio's commitment to competitive dance and team collaboration.
POLICIES PAGE
The Policies page on a dance studio's website serves as a guide outlining the rules, regulations, and expectations for students and parents.
TUITION PAGE
The Tuition page plays a crucial role in student retention by ensuring transparency and accessibility to class information.
REGISTRATION/ENROLLMENT
A Registration page plays a pivotal role in converting website visitors into enrolled dancers.
GALLERY PAGE
Assuming your website is infused with excellent photos of your studio and dancers, having a dedicated Gallery page isn’t imperative.
CALENDAR/EVENTS PAGE
Your Calendar & Events webpage is crucial for keeping students, parents, and the community informed about upcoming events, performances, and important dates.
FAQ'S PAGE
The FAQ page on a dance studio's website is a resourceful guide that provides quick answers to the potential concerns of your prospects.
CONTACT US PAGE
It’s very important on your website to establish a direct line of communication between your studio and prospective students, parents, or anyone seeking information.
The content of your dance studio's website influences people’s impressions and perception of your studio. If you have quality content, you can increase trust and credibility, encourage newbies to engage with your studio, and improve your conversion rates.
Gathering and creating page content can be a pain, but do it well and you’ll contribute to a positive user experience. Resulting in? More students through your studio’s doors!
Who am I to offer this guide w/checklists? I'm Stacey Marolf, owner of Studio of Dance.com. A former dancer and dance teacher, I've created websites specifically for dance studio owners for over 20 (yikes) years. I have ample experience in this area!
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